Most on-page work fails because several pages chase the same query and none of them wins it. We map every URL to a single intent, then build the page that deserves to rank for it.
- 01
- Intent mapping
- 02
- Content depth
- 03
- Internal linking
- 04
- Schema
- 05
- Cannibalisation
- R/01
Intent mapping before writing
We start by pulling every ranking URL on your domain and the query each one actually earns impressions for. That usually reveals two or three pages competing for the same term while none of them ranks — the single most common reason on-page work stalls.
Each surviving page gets one intent and one primary query. Overlapping pages are merged, redirected or repositioned onto a term they can realistically win.
- R/02
Structure a crawler can follow
Title, H1 and the first hundred words agree with each other. Headings describe sections rather than decorating them. Internal links point at the page meant to rank, using the words people search for, not 'click here'.
Structured data is added where it earns something back — articles, FAQs, products, local business — and validated rather than assumed.
- R/03
Depth measured against what ranks
We read the pages currently in the top five and list what they cover that you do not. Gaps become sections; padding does not get written. Length is an outcome of covering the topic, never a target.
Deliverables
06 items
- 01
Intent map
Every indexable URL matched to one primary query, with overlaps and cannibalisation flagged and resolved.
- 02
Rewritten titles & meta
Titles and descriptions written for the click, within the pixel width Google will actually render.
- 03
Heading & content plan
Section-by-section outline per page, built from what the ranking results cover and you do not.
- 04
Internal link graph
A map of where authority currently pools and the links that move it to the pages that need it.
- 05
Validated schema
Structured data implemented and tested, not pasted from a generator and left unverified.
- 06
Before-and-after report
Rankings, impressions and clicks for the targeted queries, measured from the date of the change.
Queries
Titles, headings, internal links, schema and content depth, aligned page by page to one search intent.
Recrawling takes days; ranking movement takes four to twelve weeks depending on how competitive the query is and how much authority the domain already has. Pages that were nearly ranking move first.
Either. We produce the intent map and section plan as standard; writing can be handed to your team or picked up by ours through our content writing service.
No. We aim to cover the topic completely and stop. Word count targets are how thin pages get padded into long thin pages.
Next
Send us the domain and the queries you want to win. We will come back with what is actually blocking you, whether or not you hire us.
Intent mapping · Content depth · Internal linking · Schema · Cannibalisation